Shopify Development

What a Loop2Tech Shopify build includes

A Loop2Tech Shopify project delivers a custom theme built for your brand and your catalogue, the integrations your operations need, and the speed and search work that most theme installs skip. You keep full ownership of the store and the theme code.

We work on Shopify and Shopify Plus, on new stores, replatforms from WooCommerce or Magento, and rebuilds of stores that outgrew a bought theme.

Our Shopify development process

We build storefronts around the buying journey, so the work starts with how customers find and choose products rather than with the homepage design.

1. Catalogue and journey mapping (week 1). We review your products, collections, variants, and current drop-off points, then design the navigation and collection structure around how people actually shop.
2. Design (weeks 2 to 3). We design the templates that carry revenue first: collection, product, cart, and checkout, then the supporting pages.
3. Theme development (weeks 3 to 6). We build a custom theme using Shopify's Online Store 2.0 sections so your team can rearrange pages without a developer.
4. Integrations and apps (parallel). We connect payments, shipping, inventory, and marketing tools, and build a private app when no existing app fits your workflow.
5. Speed, QA and launch (final week). We test the full purchase path on real devices, tune performance, set up redirects from old URLs, and launch without losing your existing search rankings.

A custom Shopify store typically runs six to ten weeks. A replatform with URL migration and data import runs longer, and we plan the redirect map before launch so existing rankings carry across.

Speed is a revenue problem on Shopify

Most Shopify stores are slow because of accumulated apps, not because of Shopify. Every installed app injects scripts into every page, and stores routinely run a dozen apps where three would do. We audit the app stack, remove what is not earning its place, and defer what remains.

The theme matters just as much. Oversized hero images, unoptimised product photography, and render-blocking fonts are the three issues we find in almost every store we inherit. Our guide to Shopify speed optimization covers the exact sequence we run.

Collection pages are where store SEO is won

Collection pages, not product pages, are the highest-value search asset in most stores, because they match how people search: a category and a qualifier rather than an exact product name. Most stores leave them with a bare product grid, no descriptive copy, and a duplicated title tag.

We write and structure collection pages properly and control how filter and sort URLs are crawled, so your store does not spend its crawl budget on thousands of near-duplicate parameter URLs. Our breakdown of Shopify collection page SEO explains the template-level fix.

Proof from live stores

Our high converting Shopify store for a lifestyle brand shows the full build and the conversion work behind it. We also built and support the store for Alix Avien AE, a growing makeup company, where catalogue depth and product photography drove the structural decisions.

Who this service fits

This service fits merchants whose store is live and selling but underperforming, and brands launching with a catalogue large enough that structure matters. If you are opening your first store, our walkthrough on how to launch a high converting Shopify store covers the groundwork before you commit budget.

If your requirements run past what Shopify supports, into custom pricing logic, complex B2B rules, or deep ERP integration, our custom web solutions team handles that instead.

Frequently asked questions

How much does a custom Shopify store cost?

A custom Shopify store costs considerably more than installing a bought theme, and considerably less than a bespoke e-commerce platform. Cost at Loop2Tech tracks the number of custom templates, the integrations required, and whether you need a private app. A theme customisation on an existing store is the cheapest entry point, while a full custom build with ERP integration sits at the top of the range. We quote fixed against a written scope.

Why is my Shopify store slow?

A slow Shopify store is almost always caused by installed apps and unoptimised images rather than by Shopify itself. Every app injects JavaScript into every page load, and most stores accumulate apps they no longer use. Loop2Tech audits the app stack, removes redundant apps, compresses and correctly sizes images, and defers non-critical scripts. Removing four unused apps often produces a bigger speed gain than any theme change.

Can you move my store from WooCommerce or Magento to Shopify?

Yes. Loop2Tech handles Shopify replatforming including product, customer, and order data migration, plus the URL redirect map that protects your existing search rankings. The redirect map is the step most migrations get wrong: without it, every ranking URL returns a 404 and traffic collapses on launch day. We build and test it before the switch.

Do I need a custom theme or can I use a premium one?

A premium theme is the right choice when your catalogue is small and your requirements are standard, and Loop2Tech will say so rather than sell you a build you do not need. A custom theme earns its cost once you have a large catalogue, unusual merchandising rules, or a brand identity that a template cannot express. A useful signal: when you are installing several apps to fake one feature, you have outgrown the template.

Will a new Shopify store hurt my existing Google rankings?

A new Shopify store only hurts rankings when URLs change without redirects. Loop2Tech maps every existing URL to its new destination, implements 301 redirects before launch, preserves title tags and content on pages that already rank, and resubmits the sitemap immediately after going live. Handled properly, a rebuild usually improves rankings because site speed and structure both improve.