Digital Marketing

What our digital marketing engagement includes

Loop2Tech runs paid search, paid social, content, and email as one system measured against revenue rather than impressions. You get campaign strategy, creative, tracking implementation, and monthly reporting tied to leads and sales, with full ownership of every ad account.

We start with measurement. Running campaigns before conversion tracking works means paying for traffic you cannot evaluate, which is the most common way marketing budgets get wasted.

Our digital marketing process

1. Measurement setup (week 1). We implement conversion tracking, verify events fire correctly, and confirm we can trace a lead back to the campaign that produced it. Nothing launches before this works.
2. Audience and offer definition (week 2). We define who we are targeting and what they are being offered. Weak targeting rarely causes campaign failure. A weak offer almost always does.
3. Landing page review (weeks 2 to 3). We check the destination converts before sending paid traffic to it. Sending budget to a slow or unclear page wastes the entire spend.
4. Launch and test (weeks 3 to 6). We start with a controlled budget across a small number of variants, then concentrate spend on what performs rather than splitting it evenly forever.
5. Scale and report (ongoing). We increase spend on profitable segments, cut what does not convert, and report monthly on cost per lead, cost per acquisition, and return on ad spend.

Paid campaigns usually produce readable signal within four to six weeks. Content and email compound more slowly and typically show meaningful contribution from month three onward.

Why we insist on tracking first

The most common problem we inherit is a business spending monthly on ads with no reliable way to tell which campaigns produce customers. Conversion events are missing, misconfigured, or double-counting, so the reported cost per lead has no relationship to reality.

We fix attribution before touching budget. That means server-side or properly configured conversion events, correct exclusions for existing customers and internal traffic, and a shared definition of what actually counts as a lead. Once that is right, the optimisation decisions become obvious.

Where paid and organic work together

Paid search buys immediate visibility and organic search compounds. Run alone, paid stops the day you stop paying. We use paid campaigns to validate which messages and keywords convert, then feed those findings into the organic content plan so the winning terms get permanent coverage through our AEO, GEO, and SEO services.

That matters more as answers replace clicks. Our analysis of winning visibility in zero-click searches covers how attention now gets captured before anyone reaches a website.

Who this service fits

This service fits businesses with a working website, a clear offer, and the capacity to handle the leads campaigns generate. It fits poorly when the underlying offer is undefined or the site cannot convert, because paid traffic amplifies whatever is already there, including the problems.

If your brand positioning is still unclear, our brand building work comes first. If the destination page is the weak link, our web development team fixes that before we spend your budget sending traffic to it.

Frequently asked questions

How much should a small business spend on digital ads?

Ad spend should be set from your customer acquisition cost and margin rather than from a percentage rule. Loop2Tech starts with a test budget large enough to generate statistically meaningful data on your target keywords, holds it there until cost per acquisition is known, then scales only what proves profitable. Spending too little to gather signal wastes money just as reliably as spending too much on the wrong campaign.

Which is better for a small business, paid ads or SEO?

Paid ads and SEO solve different timing problems and work best together. Paid search delivers traffic immediately but stops the moment the budget stops, while SEO takes three to six months to build and then compounds without per-click cost. Loop2Tech typically recommends paid campaigns to generate revenue and validate messaging in the short term, while organic search is built underneath for durable visibility.

Why are my ads getting clicks but no conversions?

Clicks without conversions almost always point to a mismatch between the ad and the destination, not to the ad itself. The usual causes are a landing page that loads slowly, a page that does not deliver what the ad promised, an unclear or buried call to action, or a form asking for too much too early. Loop2Tech audits the destination before increasing spend, because more traffic to a page that does not convert simply costs more.

Do I keep ownership of my ad accounts?

Yes. Loop2Tech sets up Google Ads, Meta, and analytics accounts in your business name with us added as a manager, so you retain permanent ownership of the accounts, the historical performance data, and the audiences built inside them. Agencies that run campaigns from their own accounts keep that history when the relationship ends, which sets you back to zero with the next partner.

How soon will I see results from paid campaigns?

Paid campaigns typically produce readable performance data within four to six weeks, which is the time needed to gather enough conversions to distinguish real signal from noise. Loop2Tech reports weekly during the test phase and monthly once campaigns stabilise. Decisions made in the first fortnight are usually premature, and cutting a campaign too early is a frequent and expensive mistake.